Wednesday, October 17, 2012

Collaborative projects

The Collaborative project i want to talk about is "movie with advertisement imported ".
I wonder if it is a right example, but this few year, i see more and more movie (especially Hong Kong movie) are having advertisement imported.

A company invest to a movie is surely is a good way of promotion. Most of the company choose to show their most latest products in the movie.

i have some example, the most impressed me is "the Iron man". I believe that many of us will be attached by the innovation technology in the movie and also the coolness of Tony Stark. There is a scene that Tony Stark is holding a stylish cell phone and that cell phone is not yet publish to the market.
Furthermore, a cell phone company published that stylish cell phone a month after "Iron Man" released .
People are flocked to buy that phone. This is a successful example to use media like movie to promote a product.

And other obvious example is "Cellular". This movie is surely a movie that to promote the Nokia cell phones.
If you have seen this movie , u will know that in this movie have at least 30 scene to close up to the cell phone.

Here is the trailer of Cellular

1 comment:

  1. I don't like product placement either. Sometimes it changes how a director composes a scene.

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